XO Private

XO Private

XO Private is a curator of the world’s leading high-end hospitality industry. It is a global membership-based platform that connects travel specialists with carefully selected suppliers – whether accommodation, experience or destination experts – to create memorable journeys for discerning and affluent individual travellers.

The XO Private website is the leading ‘go-to’ source for all high-end travel professionals from around the globe. Founded in 2003 by Yvan Vermeesch, XO Private is at the forefront of identifying trends within the luxury travel industry.

The team understands the value of good content having begun as a publisher of fine coffee table books covering extraordinary properties aimed towards high net worth audiences. Now, as a global source for the more than 1,000 industry members and growing rapidly, the brand specializes in identifying smaller-sized accommodation gems in the marketplace, unique experiences that have only recently been launched as well as the finest destination specialists geared towards designing memorable escapes and journeys for the most discerning of individual travellers.

Examples of XO Private’s stellar roster of partners include: Jaci’s Lodges, on the Madikwe Game Reserve in South Africa, which has just relaunched after a complete refurbishment; Antarctica21, a private expedition that offers boutique-style wilderness adventures, taking their guests where larger ships cannot; and The Performance Retreat in Mallorca, a ‘word of mouth’ transformational retreat where world champions are made.

Furthermore, with a significant presence at the most important travel trade shows around the world, the expert team is able to distill wider industry trends for the benefit of their clients. The result is an inspirational online platform that connects the finest players within the high-end travel industry.

As a further innovation for 2020, XO Private will be launching a brand new series of truly unique, ‘once in a lifetime’ experiences that will leave no one indifferent. Further information will follow in due course.



Contact Rachael Jevons:
+44 (0)20 7420 1700

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